A study of the 2012 Thunder By The Bay Motorcycle Festival was implemented by Research Data Services, Inc. to document the economic impact of the Festival. Findings were based upon face-to-face interviews with randomly selected visitors during the 2012 Festival. Attendance over the entire weekend was estimated at over 50,000 people. The total economic impact (which includes out-of-county attendees and sponsors) was $6,408,500. (Click Here To View A Detailed Report)